Transformers is the name of a line of toys produced largely by Takara and sold outside of Japan by Hasbro from 1984 onwards. A Transformer is a sentient machine that's able to transform, reconfiguring itself into a common and innocuous form, such as a car, aircraft, or animal. The taglines More Than Meets the Eye and Robots in Disguise reflect this ability.There have been a number of spinoffs based on the toys, including a Marvel comic book series, an animated television series that began airing in 1984, and feature-length movies like The Transformers: The Movie. The original series was followed by spinoffs with varying levels of popularity.