Strawberry Shortcake is a brand character currently owned by Iconix Brand Group, which has agreed to sell it to Canadian children's television company DHX Media subject to regulatory approval. She was originally used in greeting cards, but was later expanded to include dolls, posters, and other products. The Strawberry Shortcake properties also include a toy line of the character's friends and pets. In addition, the franchise has spawned television specials, animated television series, and films.
