Archie Comic Publications, Inc. is an American comic book publisher headquartered in Pelham, New York. The company is known for its many titles featuring fictional teenagers including Archie Andrews, Jughead Jones, Betty Cooper, Veronica Lodge, Sabrina Spellman, and Josie and the Pussycats. The company began in 1939 as MLJ Comics, which primarily published superhero comics. The initial Archie characters (Archie Andrews, Betty Cooper and Veronica Lodge) were created in 1941 by publisher John L. Goldwater and artist Bob Montana, in collaboration with writer Vic Bloom. They first appeared in Pep Comics #22 (cover-dated Dec. 1941). With the creation of Archie, publisher John Goldwater hoped to appeal to fans of the Andy Hardy movies starring Mickey Rooney.