My Little Pony is a line of colorful toy ponies marketed primarily to young children and produced by the toy manufacturer Hasbro. My Little Pony was first introduced in 1982, following the related My Pretty Pony toy, introduced in 1981. My Little Pony became immensely popular during the 1980s and the original toy line inspired animated specials, including a feature-length movie and 2 television series. Redesigned toys have been introduced to the market twice since then, once near the end of 1997 and again in mid-2003. Collectors refer to each of these lines as a generation. My Little Pony was one of the most popular collectible toys of the 1980s and is enjoying a successful comeback in the current market.