Wheres Waldo Where's Wally? published in the United States and Canada as Where's Waldo?, is a series of children's books created by British illustrator Martin Handford. The books consist of a series of detailed double-page spread illustrations depicting dozens or more people doing a variety of amusing things. Readers are challenged to find a character named Wally hidden in the group. Later entries in the series added other targets for readers to find. The first book was published in 1987. The franchise also spawned other media in a more storyline-based form, including a TV series, a comic strip, and a series of video games.